But seriously Mansuer Gavriel‘s Fall Lookbook is so dreamy. It’s what keeps my energy going, my blood pumping and brings me so much excitement and joy. Though I’m so excited for fall, I can’t help but miss my summer bright colors. No need to be sad, because New York-based accessory designers Rachel Mansur and Floriana Gavriel are bringing back that brightness.The award-winning handbag brand continues to supply us with drool-worthy style inspiration. Their bags are so in demand that their bags have waiting lists.Continue Reading
Have you noticed the cute Yoplait commercials recently? The ones with the french girl? I absolutely love her and those vibes coming from these commercials! Absolutely charming!
Don’t remember? Let me refresh your memory…
I was so into them that I wanted to find out more behind the commercials; who created them, what was their inspiration, etc…
All in the name:
I probably should have already realized by the name but Yoplait but they have French roots, founded by two French farmers in the 60’s. Can you see the ’60’s shining through?
Charming Commercial Creators:
The creators behind the commercials Wieden + Kennedy, an ad agency in Portland, Oregon. They are also the ones behind the new KFC commercials (Love those ones too). Anyway, their usage of bright colors tie into Yoplait’s yogurt flavors; blue and green for blueberry and red and pink for strawberry.
What’s behind that adorable French accent?
Bringing in their French heritage, W+K wanted a true authentic French voice for their narrator but even with casting agencies they were struggling to find the perfect voice. Hearing a rough cut, their ECD (Executive Creative Director) Joe Staples, realized just the perfect person! A french woman that sold socks up the street. BOOM! Magic!
The face of Yoplait:
The second-to-last person to see while casting was Phoebe Neidhardt. Her charm, likability, and endless amount of energy made her the perfect match!
Let’s talk direction:
“Eating Yoplait is a fun and enjoyable experience, and we just wanted to make spots that elicited those same feelings,” Karl Lieberman, the creative director for W+K expressed.
Bringing on the director Autumn De Wilde, known for her eclectic mix of fashion, beauty and humor to her work, W+K’s plan was to not take themselves too seriously and instead keep those fun and enjoyable experiences.
That’s what I am feeling when I see these commercials!
Another talent that Jaryn possess (out of a whole lot more of course) is she was Tanner and my videographer for our wedding. She captured the day so beautifully and all my nervousness and excitement of the day! Thank you Jaryn all your talents!
I’ll be posting more about my wedding later but enjoy this video to keep you intrigued.
A fun project that I had the privilege to help design and bring to life is a textile collection for the fabulous interior designer Becki Owens.
Becki had a vision for her designs. Through watercolor, gouche, acrylic paints and loads more techniques it was fun to bring this collection to life! I love getting to use my artistic and design skills all in one project!
The collection just launched on Guildery and I couldn’t be more thrilled about how it came out!