Have you noticed the cute Yoplait commercials recently? The ones with the french girl? I absolutely love her and those vibes coming from these commercials! Absolutely charming!
Don’t remember? Let me refresh your memory…
I was so into them that I wanted to find out more behind the commercials; who created them, what was their inspiration, etc…
All in the name:
I probably should have already realized by the name but Yoplait but they have French roots, founded by two French farmers in the 60’s. Can you see the ’60’s shining through?
Charming Commercial Creators:
The creators behind the commercials Wieden + Kennedy, an ad agency in Portland, Oregon. They are also the ones behind the new KFC commercials (Love those ones too). Anyway, their usage of bright colors tie into Yoplait’s yogurt flavors; blue and green for blueberry and red and pink for strawberry.
What’s behind that adorable French accent?
Bringing in their French heritage, W+K wanted a true authentic French voice for their narrator but even with casting agencies they were struggling to find the perfect voice. Hearing a rough cut, their ECD (Executive Creative Director) Joe Staples, realized just the perfect person! A french woman that sold socks up the street. BOOM! Magic!
The face of Yoplait:
The second-to-last person to see while casting was Phoebe Neidhardt. Her charm, likability, and endless amount of energy made her the perfect match!
Let’s talk direction:
“Eating Yoplait is a fun and enjoyable experience, and we just wanted to make spots that elicited those same feelings,” Karl Lieberman, the creative director for W+K expressed.
Bringing on the director Autumn De Wilde, known for her eclectic mix of fashion, beauty and humor to her work, W+K’s plan was to not take themselves too seriously and instead keep those fun and enjoyable experiences.
That’s what I am feeling when I see these commercials!